Lexar — one of the most popular memory card and digital storage brand in the market today is no more. Micron Technology, Inc, the parent company and manufacturer of the Lexar brand announced via a short post on the company site that they are discontinuing the Lexar brand with immediate effect.
Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron is exploring opportunities to sell all or part of the Lexar business.
The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.
I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.
The update was posted by Jay Hawkins, the Vice President of the Consumer Products Group at Micron. Weirdly enough, there’s no message or banner put up on the Lexar website yet.